ChatGPT Ads
ChatGPT Ads Agency for Conversational Advertising
Do Better is a ChatGPT Ads agency helping businesses across the USA plan, launch, measure, and optimize advertising inside one of the fastest-evolving digital advertising environments.
ChatGPT advertising works differently from traditional keyword-based paid search. Instead of relying only on a short search query, ChatGPT Ads can use the context and intent of a conversation to determine when an advertiser may be relevant.
We help connect that opportunity with the parts that still determine whether advertising succeeds: strategy, messaging, creative, landing pages, conversion tracking, attribution, testing, and ongoing optimization.
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ChatGPT Advertising Built Around Intent, Not Just Keywords
Traditional search advertising often starts with a keyword.
ChatGPT advertising starts with a conversation.
Someone using ChatGPT may be researching a problem, comparing products, evaluating services, planning a purchase, or narrowing down a decision. That creates a different advertising environment from a conventional search results page or social feed.
OpenAI’s ad system can consider signals such as the context and intent of the current conversation, the advertiser’s landing page, ad copy, creative, and advertiser-provided context hints when determining relevance. Context hints are not exact-match keywords and do not guarantee placement in a specific conversation.
That means successful campaigns need more than a list of search terms.
They need a clear understanding of:
- What the business offers
- Who the offer helps
- Which customer situations create demand
- What questions prospects ask before buying
- Which messages match those situations
- Which landing pages continue the conversation
- Which actions should count as conversions
What Are ChatGPT Ads?
ChatGPT Ads are paid advertisements shown within the ChatGPT experience.
Ads appear separately below ChatGPT responses and can include the advertiser name, logo or favicon, headline, description, landing page, and image creative.
They do not become part of ChatGPT’s answer itself.
For advertisers, campaigns are created and managed through OpenAI Ads Manager Beta, which supports campaign creation, performance monitoring, account settings, billing, and campaign updates.
Because the platform is still in beta, available features, delivery systems, formats, and optimization options can continue to evolve.
What Does a ChatGPT Ads Agency Do?
- Campaign strategy
- Offer selection
- Customer-intent research
- Ad group planning
- Context hint development
- Ad messaging
- Creative development
- Landing page strategy
- Conversion tracking
- Campaign setup
- Budget planning
- Performance monitoring
- Testing
- Attribution
- Optimization
- Cross-channel reporting
Why Advertise on ChatGPT?
Reach People During Active Research
Many ChatGPT conversations happen because someone is trying to understand a problem, evaluate alternatives, or make a decision.
That allows advertisers to appear when the user is already engaged with a relevant topic.
Go Beyond Exact-Match Keywords
Search campaigns often depend heavily on keyword selection.
ChatGPT Ads can use conversational context and advertiser-provided context hints to understand situations where an offer may be useful.
This creates opportunities to think about customer needs instead of only search phrases.
Add a New Channel to Your Paid Media Mix
ChatGPT Ads do not need to replace Google, Meta, LinkedIn, or other platforms.
They can become another channel within a broader acquisition strategy.
A prospect may discover a brand through ChatGPT, later search on Google, return through remarketing, and eventually convert.
Learn From a New Type of Intent Data
Campaign performance can help businesses learn more about the situations, questions, and decision points associated with their offer.
Those insights can also inform paid search campaigns, landing pages, SEO content, sales messaging, promotional offers, and paid social creative to create a more consistent and effective marketing strategy.
Our ChatGPT Ads Services
ChatGPT Ads Strategy
Every campaign begins with understanding the business goal. We define the target customer, core offer, conversion goal, customer problems, decision-stage questions, campaign objective, budget approach, landing-page requirements, and measurement plan. The goal is to build the campaign around a clear business outcome rather than launching ads simply because a platform is available or new.
Campaign & Ad Group Planning
ChatGPT Ads can use a campaign structure that includes campaigns, ad groups, and individual ads. Ad groups can be organized around different products, services, customer needs, use cases, buying stages, or landing pages. For example, a business may create separate ad groups for different services, products, customer problems, buying stages, or landing pages. A clear campaign structure makes it easier to test messaging, compare performance, and understand which areas are driving results.
Context Hint Strategy
Context hints are an important part of ChatGPT Ads because they provide additional information about when an ad may be relevant. They help describe the products, services, customer needs, and situations connected to an ad group. Effective context hints can address what the business offers, who it helps, and when the offering may be useful. OpenAI recommends using clear, specific, natural phrases focused on a particular idea rather than disconnected keyword lists. We develop context hints around genuine customer needs and use cases, helping campaigns provide meaningful context instead of treating them like traditional keyword-targeting campaigns.
Conversational Ad Creative
Ads inside ChatGPT need to feel relevant to the conversation around them. We develop messaging that clearly communicates what you offer, who it helps, why it may be useful, and what action the user should take next. OpenAI recommends specific, benefit-focused creative and testing multiple distinct messaging variations for the same offering. Testing may include headlines, descriptions, value propositions, offers, images, calls to action, and customer use cases to identify which messages connect most effectively with the intended audience.
Landing Page Optimization
The ad may start the interaction, but the landing page needs to finish the job. We align landing pages with the intent behind each campaign by focusing on headline alignment, offer clarity, page structure, calls to action, lead forms, trust signals, mobile usability, conversion paths, and message consistency. A ChatGPT ad should not send users to a generic page that fails to address the question, need, or intent that led them to engage with the ad.
Conversion Rate Optimization
Generating clicks is only useful when the post-click experience gives prospects a clear reason to act. We evaluate conversion rate, form completion, CTA engagement, landing-page drop-off, offer clarity, and lead quality to identify where prospects may be losing interest. Testing can then focus on the areas with the greatest potential to improve conversions and overall campaign efficiency.
Conversion Rate Optimization
Generating clicks is only useful when the post-click experience gives prospects a clear reason to act. We evaluate conversion rate, form completion, CTA engagement, landing-page drop-off, offer clarity, and lead quality to identify where prospects may be losing interest. Testing can then focus on the areas with the greatest potential to improve conversions and overall campaign efficiency.
Conversion Tracking & Attribution
Campaign reporting should answer more than just how many people clicked. Where the technology and sales process allow it, we track the customer journey from ChatGPT Ad to landing page, conversion, CRM, qualified lead, customer, and ultimately revenue. This helps connect advertising activity to actual business outcomes and provides a clearer view of campaign performance.
Campaign Optimization
Campaigns need ongoing review to maintain and improve performance. We evaluate ad and ad-group performance, context relevance, creative variations, landing-page performance, conversion rates, costs, and lead quality. Based on the results, stronger-performing approaches can receive more attention, while weaker elements can be adjusted, tested, or removed.
How to Run Ads on ChatGPT
Running ChatGPT Ads starts with an advertiser account in OpenAI Ads Manager Beta.
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1. Create Your Advertiser Account
Complete your advertiser account, business verification, billing, and required setup, then invite the agency to manage campaigns when needed. -
2. Define the Campaign Objective
Define your campaign objective around views, clicks, or eligible conversion optimization based on your campaign goals and available setup. -
3. Set the Budget
Set a daily or campaign-total budget based on your campaign objective, market size, testing needs, conversion economics, and expected learning period. -
4. Build Ad Groups
Build ad groups around meaningful customer needs, products, services, or use cases to keep your campaign structure clear and focused. -
5. Add Context Hints
Add natural context hints that explain your offer, target customer, and situations where your product or service may be useful. -
6. Create Ads
Create ads using your brand name, logo, headline, description, landing page, and image creative to communicate your offer clearly. -
7. Launch & Measure
Launch approved campaigns and ads, then monitor performance and collect enough data to make informed optimization decisions. -
8. Test & Optimize
Test different campaign elements, review performance data, improve landing pages, and adjust your strategy based on the results.
How Much Do ChatGPT Ads Cost?
ChatGPT Ads do not have one fixed price for every advertiser.
The platform currently supports several buying models depending on campaign objective:
- Views : CPM, or cost per thousand impressions
- Clicks : CPC, or cost per valid click
- Conversions : eligible campaigns can optimize toward conversion events using click- or impression-based billing
Actual advertising costs can vary depending on campaign setup, competition, delivery, audience relevance, creative, and other auction factors.
Businesses should evaluate ChatGPT Ads based on acquisition economics, not simply the cheapest possible click.
What Is the ChatGPT Ads Minimum Spend?
For advertiser accounts billed in US dollars, OpenAI currently lists a $25 minimum daily campaign budget.
A minimum budget is not necessarily the same thing as an ideal test budget.
Businesses may need a larger budget to gather enough useful performance data, particularly when testing multiple services, audiences, context themes, offers, or landing pages.
The appropriate starting budget should be based on the campaign objective and the economics of the business.
ChatGPT Ads vs Google Ads
ChatGPT Ads and Google Ads can both reach high-intent customers, but they operate in different environments.
Google Ads
Typically begins with a search query.
An advertiser may bid around keywords associated with products, services, or problems.
ChatGPT Ads
Can consider the broader context and intent of a conversation when determining relevance.
Instead of thinking only:
“Which keyword should we target?”
ChatGPT advertising also requires asking:
“What situation is this customer in, and when would our offer genuinely help?”
The two channels can complement each other.
ChatGPT may introduce or influence consideration, while Google captures a later explicit search.
ChatGPT Ads vs Paid Social
Paid social platforms often reach audiences based on interests, behaviors, demographics, or platform activity.
ChatGPT Ads operate within an active conversational environment where users may already be comparing options, researching a purchase, solving a problem, planning an activity, or evaluating a service. This makes conversational relevance especially important, as effective ads should align naturally with the user’s current needs, interests, and stage in the decision-making process.
ChatGPT Ads for B2B Companies
B2B buyers often spend considerable time researching their options before contacting a vendor. ChatGPT advertising can provide an opportunity to reach prospects during key stages of the buying journey, such as comparing solutions, researching software, evaluating service providers, planning projects, exploring operational challenges, and building vendor shortlists.
For stronger results, a B2B campaign can combine ChatGPT advertising with Google Ads, LinkedIn Ads, remarketing, lead-generation landing pages, CRM tracking, and sales attribution. This integrated approach helps businesses reach potential customers across multiple touchpoints while connecting advertising activity with leads, sales, and measurable business outcomes.
ChatGPT Ads for Ecommerce
Ecommerce advertisers can use conversational advertising to reach shoppers while they research products, compare options, and evaluate purchase decisions.
An effective ecommerce campaign can focus on product use cases, customer problems, key buying considerations, product benefits, category comparisons, special offers, and conversion-focused landing pages. ChatGPT Ads can complement these efforts by working alongside Google Shopping, Meta Ads, remarketing, and other ecommerce channels to reach potential customers at different stages of the buying journey and guide them toward conversion.
ChatGPT Ads for Local & Service Businesses
Service businesses can build campaigns around the specific situations that lead customers to seek professional help, such as researching a home service, professional service, business provider, local solution, project, repair, or consultation. The strategy should connect each customer need with a relevant ad and a focused landing page that clearly guides the visitor toward the next action, such as requesting a quote, booking a consultation, making a call, or submitting a contact form.
How ChatGPT Ads Fit Into a Larger Paid Media Strategy
We do not treat ChatGPT Ads as a replacement for every other advertising channel.
A stronger approach is to determine where the channel belongs within the customer journey.
Depending on the business, that may include:
ChatGPT Ads
Capture conversational research and decision intent.
Google Ads
Capture explicit search demand.
Meta Ads
Create demand, reach audiences, and retarget visitors.
LinkedIn Ads
Reach professional and B2B audiences.
YouTube Ads
Build consideration through video.
Remarketing
Reconnect with prospects across the journey.
The goal is not to advertise everywhere.
The goal is to understand which channels contribute to profitable customer acquisition.
Why Choose Do Better as Your ChatGPT Advertising Agency?
Strategy Before Novelty
We do not recommend a platform simply because it is new.
We first determine whether ChatGPT advertising fits your audience, offer, goals, and acquisition strategy.
Conversational Intent Research
We think beyond keyword lists and focus on the problems, questions, situations, and buying decisions that surround your offer.
Paid Media Experience
ChatGPT Ads work best when viewed as part of a broader paid-media system rather than an isolated experiment.
Landing Pages & CRO
We look beyond the ad itself and evaluate what happens after the click.
Measurement First
Campaigns need clear conversion goals and reliable measurement before aggressive scaling.
Cross-Channel Attribution
Where possible, we connect ChatGPT advertising with the rest of the marketing journey rather than allowing every platform to claim success independently.
Continuous Testing
New channels require structured testing.
We continuously evaluate messaging, creative, context strategy, landing pages, and conversion performance.
ChatGPT Ads Results
CASE STUDY #1 — Improving Qualified Lead Generation
- Industry: B2B Software
Challenge:
The client wanted to reach potential customers earlier in the research process but was struggling to generate qualified leads efficiently through traditional paid channels. The campaign also needed a clearer connection between user needs, ad messaging, and the landing-page experience.
Strategy:
We developed a ChatGPT Ads campaign around specific customer needs and use cases. We created focused context hints, developed multiple messaging variations, aligned the landing page with the campaign intent, and implemented conversion tracking to measure meaningful lead-generation actions.
Results
CASE STUDY #2 — Driving High-Intent Customer Acquisition
- Industry: Professional Services
Challenge:
The client wanted to use ChatGPT Ads to reach prospects looking for solutions related to its services while maintaining strong lead quality. The main challenge was developing relevant campaign messaging and ensuring users were directed to a landing page that matched their needs.
Strategy:
We built campaigns around different customer problems, service categories, and decision-stage needs. Context hints were developed around real use cases, while ad headlines, descriptions, offers, calls to action, and landing-page messaging were tested to identify stronger-performing combinations.
Results
Trusted by Businesses Ready to Test New Advertising Opportunities
What Our Clients Say
Frequently Asked Questions About ChatGPT Advertising
How do you run ads on ChatGPT?
Businesses run ChatGPT Ads through OpenAI Ads Manager Beta.
The advertiser creates and verifies its account, sets up billing, creates campaigns and ad groups, adds context hints, develops ads, chooses a budget, and launches the campaign.
If an agency manages the advertising, the business creates the advertiser account and then invites the agency to access it.
How much do ChatGPT Ads cost?
ChatGPT Ads pricing depends on the campaign objective and delivery.
The platform currently supports impression-based CPM buying, click-based CPC buying, and eligible conversion-optimized campaigns.
Actual costs vary, so advertisers should evaluate performance against goals such as conversions, acquisition cost, lead quality, and revenue.
What is the ChatGPT Ads minimum spend?
For accounts billed in US dollars, the current minimum daily campaign budget is $25 per campaign.
The right working budget may be higher depending on the size of the campaign and the amount of testing required.
Can an agency create my ChatGPT Ads account?
The advertiser business needs to create its own eligible advertiser account.
OpenAI currently does not support agencies creating advertiser accounts on behalf of clients. Once the business account has been created, the advertiser can invite its agency to access the account.
How does advertising on ChatGPT work?
Ads can be selected based on factors including the context and intent of the current conversation, the ad and landing page, advertiser-provided context hints, and other supported relevance signals.
Context hints help describe situations where an advertiser may be useful, but they are not exact-match keywords or guarantees that an ad will appear in a particular conversation.
Where do ChatGPT Ads appear?
Ads currently appear separately below ChatGPT responses and include advertiser and creative information such as the brand, headline, description, landing page, and image.
Are ChatGPT Ads the same as appearing organically in ChatGPT answers?
No.
Paid advertising and organic visibility inside AI-generated answers are different strategies.
Running ChatGPT Ads does not mean a business will automatically be recommended or mentioned inside ChatGPT’s organic response.
Are ChatGPT Ads available in the United States?
Yes. OpenAI currently lists the United States as available for self-service Ads Manager access.
Are ChatGPT Ads still in beta?
Yes. OpenAI currently describes Ads Manager as a beta product, and features and capabilities may continue changing as the platform develops.
Should ChatGPT Ads replace Google Ads?
Usually, no.
The channels serve different types of intent and can work together.
Google Ads is particularly strong for explicit search demand, while ChatGPT Ads creates opportunities around conversational research, comparison, and decision-making.
The right mix depends on the business, audience, acquisition economics, and customer journey.
Ready to Explore ChatGPT Advertising?
ChatGPT Ads create a new opportunity to reach potential customers while they research, compare, and make decisions.
But a new platform still needs the fundamentals of good advertising:
Clear strategy. Relevant messaging. Strong creative. Conversion-focused landing pages. Reliable tracking. Continuous testing.
Do Better brings those pieces together to help businesses approach ChatGPT advertising as a measurable acquisition channel rather than an experiment without direction.
