The Cannabis Co.

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THE CANNABIS CO. DOUBLED ONLINE ORDERS WITH A STRONGER DIGITAL EXPERIENCE

Do Better partnered with The Cannabis Co. to improve its website, strengthen local search visibility in Las Vegas, and create a smoother path from product discovery to online ordering.

Through website design, development, SEO, content optimization, and graphic design, the project helped create a faster, more consistent digital experience built around customer engagement and measurable growth.

The Cannabis Co. website shown on desktop, laptop, tablet and phone
Client The Cannabis Co.
Industry Cannabis Dispensary
Location Las Vegas, Nevada
Duration 12 Months (Ongoing)
Services
Website Design Website Development SEO Graphic Design

KPI Highlights

2X
Increase in Online Orders

A clearer shopping journey and improved website experience helped drive more online ordering activity.

+20%
Improvement in Local SEO Performance

Local optimization strengthened The Cannabis Co.’s visibility across relevant Las Vegas searches.

The Project

The Cannabis Co. needed a stronger digital presence that could better showcase products, promotions, and everyday deals while making it easier for customers to browse and shop online.

Do Better focused on improving both the customer experience and search visibility, creating a more engaging website while strengthening local SEO and optimizing content for Google and AI-powered search platforms.

Challenges

  • Improve the website experience and product discovery.
  • Maintain strong page speed with richer visuals.
  • Increase local search visibility in Las Vegas.
  • Improve content for Google and AI search.
  • Create a more consistent digital brand experience.

What We Built

Conversion-Focused Website Design

We refreshed the website around easier navigation, stronger product presentation, promotions, and clearer paths to the online menu and ordering experience.

Website Development & Performance

Development focused on creating a fast, mobile-friendly website that could support product browsing, promotions, and future content growth without sacrificing usability.

Local SEO

We strengthened location-focused content, on-page SEO, internal linking, and other local search signals to improve visibility for relevant Las Vegas searches.

SEO & AI Search Content

Content was structured to clearly communicate the dispensary, products, location, and customer experience to traditional search engines and AI-powered discovery platforms.

Graphic & Brand Design

Consistent website and promotional graphics helped create a stronger visual identity across key pages and customer touchpoints.

Local Search Growth

Keyword: “las vegas dispensary”
+42%
Improvement in Local SEO Visibility

Increase in Local Search for "las vegas dispensary".

The local SEO strategy helped improve The Cannabis Co.’s presence for high-intent searches across the Las Vegas market.

The Cannabis Co. local search ranking grid before and after for las vegas dispensary
Local search ranking grid: before (left) vs. after (right) for "las vegas dispensary"

Website & Customer Growth

2X
Increase in online orders
+34%
Increase in website sessions
+41%
Increase in organic traffic
+18%
Improvement in website conversion rate
The Cannabis Co. Google Search Console clicks and impressions
Google Search Console: last 3 months vs. previous 3 months

Client Testimonial

Do Better Inc. helped us improve both the customer experience and our visibility online. The website is faster, easier to navigate, and does a much better job showcasing our products and promotions. We’ve also seen stronger local search performance and more online ordering activity. Their team was organized, reliable, and easy to work with throughout the project.

DC
Darin Carpenter
CEO, The Cannabis Co.
Let’s Grow Together

Ready to Build a Stronger Digital Presence?

Do Better combines website development, SEO, digital marketing, and conversion strategy to help businesses turn stronger online visibility into measurable growth.

Get More Traffic. More Leads. More Sales.

Request your free website and digital marketing audit.
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