Ivy Hills
IVY HILL INCREASED ONLINE ORDERS 4X WITH A STRONGER DIGITAL FOUNDATION
Do Better partnered with Ivy Hill to build a modern digital presence around its Oakland dispensary launch, creating a faster and easier path from local search to online pickup ordering.
Through website design, development, and SEO, we helped Ivy Hill strengthen organic visibility, simplify the customer journey, and build a scalable website positioned for continued growth.
KPI Highlights
A clearer customer journey and easier access to pickup ordering helped turn more website visitors into online customers.
On-page and local SEO improvements strengthened Ivy Hill's organic visibility following the dispensary launch.
The Project
Ivy Hill needed a strong digital foundation ahead of its public opening while introducing a modern cannabis dispensary inside Oakland's historic Parkway building.
Do Better designed and developed a mobile-friendly website that clearly communicated the dispensary experience, made the online menu and pickup process easy to access, and provided a scalable structure for future content and business growth.
SEO was integrated throughout the project to help more Oakland customers discover Ivy Hill through organic and local search.
Challenges
- Launch the website within a strict opening timeline.
- Make pickup ordering simple and easy to find.
- Improve local visibility in Oakland.
- Deliver a smooth mobile experience.
- Build a scalable website for future growth.
What We Built
Modern Website Design
We created a clean, contemporary website that reflected Ivy Hill's modern retail experience while respecting the character of its historic Oakland location.
Mobile-First Website Development
The website was developed around fast navigation, responsive performance, and an easy mobile experience for customers browsing products or preparing pickup orders.
Online Ordering Experience
Clear navigation and stronger calls to action made it easier for customers to move from the website to the menu and complete their pickup journey.
Local SEO
We optimized location-focused content, page structure, metadata, internal linking, and other on-page signals to strengthen Ivy Hill's presence across Oakland searches.
SEO Content Optimization
Content was structured around relevant customer questions and search intent, helping search engines better understand Ivy Hill's location, services, and cannabis offerings.
Local Search Growth
Local SEO improvements helped Ivy Hill build stronger visibility for high-intent dispensary searches across the Oakland market.
Website & Customer Growth
A simpler pickup journey and improved website experience helped increase online ordering activity.
Improved organic and local search visibility helped bring more potential customers to the website.
SEO improvements helped increase visits from relevant searches related to Ivy Hill and the Oakland market.
Clearer navigation and stronger ordering pathways helped more website visitors move from browsing to taking action.
Client Testimonial
Do Better gave us the digital foundation we needed for our launch. They made the website easy to use, simplified the pickup ordering experience, and helped more customers discover Ivy Hill through search. The team kept everything organized around our opening timeline and built a website that gives us plenty of room to grow.
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