Dankpoet
DANK POET DOUBLED ONLINE ORDERS WITH A CREATIVE, SEARCH-FOCUSED DIGITAL EXPERIENCE
Do Better partnered with Dank Poet Dispensary to build a creative, high-performing digital experience that reflects its craft-focused brand and makes shopping easier for recreational cannabis consumers.
Through website design, development, SEO, and custom graphic design, we created a distinctive digital home that supported local search growth, improved product discovery, and helped double online ordering activity.
KPI Highlights
A clearer website experience, stronger navigation, and easier product discovery helped increase online ordering activity.
Local and on-page SEO improvements helped strengthen Dank Poet's organic visibility in Washington and surrounding New Jersey markets.
The Project
Dank Poet needed a website that could capture its unconventional boutique identity without sacrificing usability, speed, or search performance.
Do Better created a custom digital experience that brought the dispensary's creative personality online while making products, store information, promotions, and customer resources easier to explore.
The project also included ongoing SEO and local optimization designed to help more customers discover Dank Poet through high-intent searches in Washington, NJ and surrounding communities.
Challenges
- Translate the creative brand into a modern website.
- Improve local visibility in Washington, NJ.
- Make products and store information easier to explore.
- Maintain fast and smooth website performance.
- Keep visual branding consistent across the site.
What We Built
Custom Website Design
We created a visually distinctive website that reflected Dank Poet's artistic personality while maintaining clear navigation and an easy customer experience.
Website Development & Performance
Development focused on responsive layouts, smooth functionality, mobile usability, and a scalable structure capable of supporting products, promotions, events, and future content.
Product & Customer Experience
We improved how customers move through the website, making products, important store information, and ordering pathways easier to discover.
Local SEO
Location-focused content, metadata, internal linking, and other on-page signals were optimized to strengthen visibility for relevant searches throughout the Washington, NJ market.
SEO Content Strategy
We optimized existing content and developed search-focused resources around relevant cannabis topics, customer questions, products, and local search intent.
Graphic & Brand Design
Consistent visual assets helped extend Dank Poet's creative identity across website pages, promotions, campaigns, and other digital touchpoints.
Local Search Growth
Local SEO improvements helped Dank Poet strengthen its visibility for high-intent dispensary searches across Washington and nearby New Jersey communities.
Website & Customer Growth
Improved navigation and a clearer ordering journey helped more customers move from browsing to purchasing.
Stronger organic and local search visibility helped bring more potential customers to the website.
Ongoing SEO and content improvements helped increase traffic from relevant organic searches.
A more intuitive website experience and clearer customer pathways helped turn more visits into meaningful actions.
Client Testimonial
Do Better understood what makes Dank Poet different and translated that personality into a digital experience that still feels true to our brand. The website is easier for customers to navigate, our products and information are easier to discover, and we've strengthened our visibility in local search. Their team helped us grow online without losing the creative identity that makes Dank Poet unique.
More Case Studies
View All Work
Ready to Build a Stronger Digital Presence?
Do Better combines custom website development, SEO, local search strategy, branding, and digital marketing to help businesses turn stronger visibility into measurable growth.
