Dirt Dog

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DIRT DOG DOUBLED ONLINE ORDERS WITH A STRONGER LOCAL DIGITAL PRESENCE

Do Better partnered with Dirt Dog to strengthen its digital presence in Las Vegas, improve local search visibility, and make it easier for customers to explore the menu and take action.

Through website design, development, and local SEO, we created a faster, more engaging digital experience that reflected Dirt Dog’s bold street-food identity while supporting stronger customer engagement and online ordering.

Dirt Dog website shown on desktop, laptop, tablet and phone
Client Dirt Dog
Industry Fast-Food Restaurant
Location Las Vegas, Nevada
Duration 10 Months (Ongoing)
Services
Website Design Website Development SEO

KPI Highlights

2X
Increase in Online Orders

A clearer website experience and easier menu discovery helped drive more online ordering activity.

+4%
Improvement in SEO Performance

Local and on-page SEO improvements helped strengthen Dirt Dog’s organic visibility in the Las Vegas market.

The Project

Dirt Dog needed a stronger digital presence that could capture the energy of its LA-style street-food brand while helping customers quickly find menu information, locations, and ordering options.

Do Better improved the website around mobile usability, menu discovery, local search visibility, and overall performance.

The goal was to help Dirt Dog stand out in a competitive Las Vegas restaurant market while creating a smoother path from search discovery to customer action.

Challenges

  • Stand out in a competitive Las Vegas restaurant market.
  • Make the menu easier to explore.
  • Improve local search visibility.
  • Deliver fast mobile performance.
  • Preserve Dirt Dog’s bold brand personality.

What We Built

Bold Website Design

We created a visually engaging website experience that reflected Dirt Dog’s street-food personality while keeping navigation and important customer actions simple.

Website Development & Performance

Development focused on responsive layouts, faster performance, smooth navigation, and a consistent experience across mobile and desktop devices.

Menu Discovery Experience

We improved how customers access and explore menu information so popular food categories and restaurant details were easier to find.

Local SEO

Location-focused content, metadata, internal linking, and on-page optimization were strengthened to help Dirt Dog appear more prominently for relevant Las Vegas restaurant searches.

SEO Content Optimization

We optimized website content around customer search intent, menu topics, and Las Vegas-related queries to strengthen organic visibility and support long-term search growth.

Local Search Growth

Keyword: “hot dogs Las Vegas”
+26%
Increase in Local Search for “hot dogs Las Vegas”.

Local SEO improvements helped Dirt Dog strengthen visibility for high-intent food searches across the Las Vegas market.

Dirt Dog local search ranking grid before and after for hot dogs Las Vegas
Local search ranking grid: before (left) vs. after (right) for "hot dogs Las Vegas"

Website & Customer Growth

2X
Increase in Online Orders

Improved menu discovery and a clearer customer journey helped generate more online ordering activity.

+20%
Increase in Website Sessions

Stronger organic and local search visibility helped bring more potential customers to the website.

+25%
Increase in Organic Traffic

Ongoing SEO improvements helped attract more visitors through relevant restaurant and food-related searches.

+32%
Improvement in Website Conversion Rate

Better navigation, mobile usability, and clearer customer pathways helped more visitors move from browsing to taking action.

Dirt Dog Google Search Console clicks and impressions
Google Search Console: last 3 months vs. previous 3 months

Client Testimonial

Do Better understood the energy behind Dirt Dog and created a website experience that feels like our brand. Customers can find our menu and locations more easily, the site performs better across devices, and we’ve strengthened our visibility in local search. Their team helped us improve the digital experience without losing what makes Dirt Dog stand out.

DD
CEO, Dirt Dog
Let’s Grow Together

Ready to Build a Stronger Digital Presence?

Do Better combines website development, local SEO, content strategy, and conversion-focused design to help restaurants and local businesses turn stronger visibility into measurable growth.

Get More Traffic. More Leads. More Sales.

Request your free website and digital marketing audit.
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